Incrementally appealing our audience with high end authenticity—using capsules in small batch resource to scale core, while creating classic ready-wear culture.

Reconnecting with our maturing audience pressing a hard reset affords an expectation for a brand’s customer loyalty to remain maintained. Trading trend for curated classic comfort through the active transference of culture ie: lifestyle; art, music, dance, food, travel, fitness and even relaxation by way of what’s worn.

Design, Art Direction, Strategy, Identity, On-Set Art Direction