CB2 x The Hill-side
Chic New York men’s fashioneer meets leading Chicago furnisher




CB2’s doing it dapper with this hipxciting Hill-side houseware collection. A clashing array of blue-hue powerhouse pattern—in limited availability run.
By creating a unique product available only for duration in single batch quantity, we found exclusivity creating urgency; leveraging immediacy, sales and a higher price point.
Strategy & Development, Set Design, Design, On-Set Art Direction